User Experience Dictates Global S...
User Experience Dictates Global Supply Chains

Research for Real by Mohsin Malik

Episode notes

This podcast synthesizes findings from a study on the relationship between organizations' perceptions of Artificial Intelligence (AI) and the nature of Supply Chain Learning (SCL). Based on an online survey of 206 top and middle managers from various industry sectors in Brazil, the research reveals that perceptions of AI's usefulness and its ease of use are critical determinants of how knowledge is created, shared, and driven across a supply chain.

The central conclusion is that different combinations of Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) of AI correlate directly with four distinct types of SCL.

• When both PU and PEOU are low, a Captive SCL emerges, where a dominant focal company controls learning within a closed network.

• When PU is high but PEOU is low, a Selective SCL ... 

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Keywords
Artificial Intelligence AISupply ChainLearning
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