001 - Wow! Order Network eXchange & Commerce Operations Foundation with Kelly Goetsch
While customer acquisition in commerce is tough, merchants and especially their vendors know that post-order realities are where all of the complexities come together. Author, Pipe17 executive, and all-around commerce savant Kelly Goetsch of MACH Alliance fame is tackling the problem of post-order operation head-on with the advent of the Order Network eXchange protocol and the supporting Commerce Operations Foundation.
