Welcome to the Cloud Machine podcast! Your all-access pass to the music industry, brought to you by Eights, the innovative agency behind some of your favourite live concerts and tours.

In this episode, host Mat Landry sits down with Chris Mermer, a CPA, bookkeeper, and the creative mind behind Vertigo Blue. Chris shares his journey in the accounting world, the launch of his new artist-services venture, Gemini, and the importance of financial literacy in the music industry. He also dives into financial advice for all creatives and how his artistic side influences his professional endeavours.

🔍 Episode Chapters:

00:00 - Intro

1:50 - Wakes a good live show, The 1975 & Turnstile

6:40 - Looks and cooperation vs talent (quote segmen ...