This week we’re taking a look at the differences between consumer financing rates and bank rates. Join Rich, Nish, and Jake for their industry expertise on leveraging lower rates to sell more—even to customers who are reluctant to use financing. In this episode, the guys will cover the benefits of consumer financing over bank financing for customers, best practices for offering better financing options, and how to respond to customers who would rather use their credit card.

Intended Audience: Dealer Principal + Sales Representatives