When announced in December 2025, Disney and OpenAI's first-of-its-kind intellectual property licensing agreement sent shockwaves through Hollywood. A mere four months later, in an equally shocking development, OpenAI abandoned the deal and Disney withdrew in tandem.

Join Julia Cherlow of Bird Marella LLP and David Shraga, the Media Mediator, as they explore the market driven reasons behind this pivot, how the deal nonetheless has permanently shifted the AI litigation and licensing markets, and insights the precedent-setting framework provides to stakeholders in this ecosystem.