The end of branding in China?

Does it spell the end of branding in China when Chinese consumers say they prefer functionality over pure emotional appeal, and 92% trust user-generated content over what brands say?

Listen in when two branding and advertising heavyweights, Jenny Chan and Stephen Drummond, guest on China Bizz in this episode.

For an extensive op-ed article on MNC branding in China, turn to my LinkedIn article:

And feel free to connect with me on WeChat: 158007612286