Chat marketing is the best-kept secret in marketing. In 2022, messaging platforms have surpassed other social media applications in popularity and usage. More than 1 billion messages are sent monthly across Facebook Messenger, Whatsapp and Instagram direct messaging. In this episode, we dive into chat marketing and how businesses exponentially grow their marketing campaigns and customer engagement with chat marketing strategies. We also discuss chatbots and how they can be used to scale sales conversion and customer engagement.

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