Tune in for a look at how lead form extensions, call ads, importing offline conversions, and Smart Bidding can help you generate leads. Learn what you need to know to take advantage of these features, including use cases and the rationale for why things were built.Original air date:5 August 2020 17:00video_youtubeWatch on-demandTimeGuide to Lead Gen on Google13 MinutesSummaryQ&AKaterina DaveynisProduct Manager for Lead Form ExtensionsGoogleStephen ChangProduct Manager for Offline Conversion TrackingGoogleMike RussoProduct Manager for Call AdsGoogleSophia Gross