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  • #14 How Leading Companies Use Pri...

S01 E14 - #14 How Leading Companies Use Pricing as a Growth Lever with Brendan Dell

CFO Yeah! by CFO Connect

Pricing and positioning is often thought of as the domain of marketers and sales teams. But both have a huge impact on finance, and CFOs need to know the process. We spoke with consultant and pricing expert Brendan Dell about brand and positioning as key growth levers for high-growth companies.

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