Markets Just Don't Understand

Category Creation Lab: The Play Bigger Podcast by Play Bigger

Episode notes

-Wave of change happening, will it crush you or will you crush it?

-Identifying an unsolved, real problem has untapped, incremental market opportunity

-Founders have identified a missing in the world but forget to lead with the problem and jump to the product/solution

-Problem Market Fit is more important than Product Market Fit

-Offering Q4 Problem Workout for select early stage companies

Keywords
Category DesignPlay BiggerCategory Creation LabPOVPoint of ViewProblem You SolveMike MaplesProblem Market FitBeekeeper