In Episode 8 of Season 3 in "C.A.R.s, Coffee, & Christ", I have the pleasure of sitting down with our Co-Founder, Co-Owner, & COO, Abigail King to discuss the importance of “Pursuing Excellence and Avoiding Pitfalls”.

In the pursuit of excellence, our initial challenge is about providing a clear definition. What one person thinks is excellent, and what another thinks, can be diverse. So, it is crucial to communicate a common standard of excellence. The best brands commonly deliver on their standard of excellence, consistently achieving their ideal. So, Abigail and I discuss how defining that standard, promoting that standard, and delivering on that standard is the key to excellence, as it pertains to aspects of product and process, outcome and effort.

But, in addition ...