Sue Serna is the CEO and founder of Serna Social and the former head of global social media at Cargill. She brings more than two decades of experience at the intersection of storytelling, strategy, and security.

In this episode, she shares her journey from business reporter to leading her own consultancy serving companies around the world on social media strategy.

Jack Clabby of Carlton Fields, joined by guest co-host Rex Wilson of Cyber Florida, welcomes Sue for a candid discussion about the realities of enterprise social media. From managing more than 150 Facebook pages for a single company, to navigating internal politics, agency relationships, and regulatory pressure, Sue explains why social media is far from “free” and why most organizations still under-resource it.

Sue dives deep into the gap between social media teams and ...