You set the goal. You feel motivated. Two weeks later… it’s stalled.

It’s not because you don’t care.

In this episode, I sit down with mental performance coach Heather Sumlin to talk about why most fitness goals fail — even for high-achievers.

We discuss:

• Why motivation was never the problem

• How “should” goals sabotage follow-through

• Why big goals don’t translate into daily action

• How to adjust when life, hormones, or stress get in the way

• The mindset shift that actually creates momentum

If you’re tired of restarting your goals every season, this conversation will change how you approach fitness entirely.

How to get ahold of Heather!

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