Your audience is asking questions on the internet. Are you answering them? Search engine optimization (SEO) is one of the best ways to show up for your audience where they are in their buyer journey.

In the AI-era of “Is SEO Dead?” and “What’s the future of search?”, we sat down with Mike MacMillan to get his insights on what SEO best practices look like today. With over 20 years of digital marketing experience, Mike specializes in building SEO roadmaps and scaling content for B2B companies and helping businesses bridge the gap between high-level strategy and measurable, qualified results.

We discussed:

1. What it takes to build an SEO roadmap

2. How to find what questions your buyers are asking

3. Keyword research for high intent

4. Technical SEO essentials

5.  ...