Episode 4: The Evolution of B2B Life Science Marketing - Perspectives from Debra and Peter Harrsch

B2B science marketing is changing, and yet certain fundamentals remain the same. How should life sciences companies plan and execute their marketing campaigns today? To explore that question, we sat down with Debra Harrsch, CEO of Brandwidth Solutions, and Peter Harrsch, PhD, Brandwidth’s chief science officer. Reflecting on what they have seen and learned since the agency’s founding 20 years ago, they discuss:

• What has changed the most in B2B science marketing, and what has remained constant, despite all the changes

• Where companies need to convey their message in today’s crowded markets

• The role of AI and GEO

• Why live interviews still matter

• How to measure results effectively

Debra and Peter share their insights, their forecasts for the next few years in science marketing, and some advice — including the importance of work team culture and a few tips for startups — from a company founder who knows firsthand both the excitement and perils of launching and growing a company.

Learn more & connect!

• Visit brandwidthsolutions.com for more information about our services!

• Connect with our guests, Debra Harrsch (LinkedIn) and Peter Harrsch (LinkedIn)

• Check out Debra Harrsch’s roundtable at CPHI Worldwide: Navigating Growth: Lessons from the Startup Journey

• Connect with our podcast host, Meg Sizemore: LinkedIn