What does it actually take to turn AI from an experiment into measurable growth?

In this episode, I caught up with Jason Riback, President of MediaMint, to unpack what “agentic growth services” really mean in practice. MediaMint works with leading organizations across media, entertainment, retail, and technology to scale front-office operations across marketing, sales, media, and data. But this conversation was less about buzzwords and more about execution.

Jason shared his journey from engineering at the University of Michigan to McKinsey, and then into the heart of the San Francisco startup ecosystem. That blend of operational rigor and startup agility clearly shapes how he thinks about growth today. For him, AI is only valuable when it produces definable improvements in real workflows. That means fewer manual handoffs, fewer errors ...