Anyone can throw a price on a piece of paper. Jeff Burgess never did. He told a story. That story was the why factor, and it opened doors that numbers alone never could.

In this episode, Jeff traces how a reputation built on finding anything for anyone became the engine behind decades of deals, from convincing two competing national distributors to sign him up on the same day, to flying to Houston with his banker to explain a fourteen million dollar sale of Hewlett-Packard goods back to Hewlett-Packard. Yes, you read that right.

The why factor wasn't just a sales pitch. It was the answer to the question every bank, every distribution partner, and every new customer was really asking: why you, why now, and why should we care? Jeff always had an answer ready, and that preparation is what separated him from every other schmuck with a pro ...