I'm not going to tell you my SAT score.

Not because I'm embarrassed — mostly because the number isn't the point. I was a B-track kid with real learning disabilities. The score I got back was rough. And for years, I let it tell me something about what I was capable of.

At some point I stopped trying to memorize my way past it and started studying the test itself. How the questions were written. What the wrong answers had in common. How the test maker thought. That shift became a strategy — and that strategy became a business.

The kid who bombed the SAT became the person tens of thousands of educators trusted to help them pass their certification exams. Not because I was naturally good at tests. Because I wasn't — and I figured out what to do about it.

The test doesn't measure intelligence. It measures preparation. And prepa ...