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BU5075 Creative Entrepreneurship

BU5075 Creative Entrepreneurship

by Cheryl Sorensen

Entrepreneurship

Season 1

Reflective writing and assessment development

This session covers a full walkthrough of the assessment portfolio, discussing each component in detail, as well as identifying key elements of reflective writing and how to utilise academic literature to support your discussions.

The 3-minute business pitch playbook

This session covers key strategies and insights to successfully prepare and complete a 3-minute pitch to a panel/audience.

How authenticity beats big marketing budgets

This session will review various data from social marketing trends and expectations, supporting the development of a social media campaign for each business idea.

Visualising the million dollar idea for a customer

This session covers key components of visualising the business, such as the business model canvas, developing a brand pack, and the development of pitching materials

How to survive the startup gauntlet

This session analyses the legal considerations, and growth considerations for startups, as well as a look into exit strategies. Additionally, prototyping at a basic level is covered.

Startup pricing and revenue model mechanics

This session covers the various different strategies for consideration relating to cost and revenue strategies, pricing and revenue models and competitor research

The mechanics of successful venture creation

This session covers the various strategies that can be used to identify the most valuable and feasible business idea, beachhead marketing, assumption mapping and the importance of competitor and market research

The dark side of the side hustle

This session discusses the dark and light side of entrepreneurship, and analyses design thinking, empathy and value in entrepreneurship.