"I don't like mission statements on walls… they have to live in the hearts and minds of the people." — Fred LeFranc

Think about that for a second.

How many companies have beautiful words framed in the lobby and a working culture that says the opposite?

On this week's episode of The Business of Joy, I had the joy of talking with Fred LeFranc (aka "The Chaos Strategist”), founder of Results Thru Strategy.

We dive into:

🧠 How pattern recognition helps him stay calm when companies are in chaos

❤️ The "guest journey" — why memorable experiences are activities fused with emotion

🤖 Staying relevant in the age of AI (hint: it starts with curiosity, not fear)

🎨 Why he wears colorful jackets, and what a client's judgmental comment taught him about personal branding

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