What does it really take to launch a marketing campaign that captures attention — and what happens when it suddenly takes on a life of its own?

On this episode of the Brews & Cruise Podcast, Cynthya Porter joins the Speakeasy Studio for a candid, behind-the-scenes conversation about marketing strategy, storytelling, and the pressure that comes with viral success. Cynthya shares her journey in marketing, the award-winning work she’s been recognized for, and how strategic thinking plays a bigger role than most people realize.

We dive deep into the now-infamous “Miami of Minnesota” campaign — how it was created, why it exploded online, and what most people don’t know about what happened after it went viral.

The conversation also turns to current events in Winona, as Cynthya offers insight into the ongo ...