Most founders don't think about intellectual property until it's already a problem.

Maybe someone copied your product. Maybe you received a cease and desist letter. Maybe you're fundraising and realize your defensibility is thinner than you thought.

In this episode of Branded Assets, Kate breaks down the world of intellectual property in plain English, sharing real lessons from building Loba and navigating patents, trademarks, filings, lawyers, timelines, and the realities of enforcement.

You'll learn:

• The difference between utility patents, design patents, and provisional patents
• What "patent pending" actually means
• How trademarks work and why many names can't be protected
• Why patents and trademarks don't automatically stop competitors from copying you
• The real cost, t ...