A photographer rebuilt her website three times in four years and spent more than fifteen thousand dollars trying to land on a version that would finally bring her the right clients. It kept not working, and the site was never the reason. This episode is about why a redesign can't fix positioning, how to tell which of the two problems you have, and what changed for her within sixty days once we left the website alone and fixed what it was built to deliver. If you're mid-rebuild or about to start one, listen before you spend another dollar.