Paul (PK) Lawton

Discover key strategies for cannabis marketing from PK Lawton. Learn how to effectively engage consumers in the evolving cannabis industry.

In today’s dynamic cannabis industry, marketers face a unique set of challenges. With regulations constantly shifting and consumer preferences evolving, it’s crucial to stay ahead of the curve. In this post, we dive into insights from PK Lawton, co-founder of Sister Mercy, who shares his journey from sociology to cannabis marketing. We’ll explore effective strategies for brand development and the importance of understanding consumer behavior in this rapidly growing market.

Chapters

00:00 Introduction to PK Lawton and Sister Mercy

03:00 The Evolution of Digital Culture and Advertising

06:02 The Inters ...