What actually makes someone good at building things people love?

In this BU Live conversation, publishing veteran Marji Ross and master blender Brandon McCraney break down one of the most overlooked business skills: taste.

From bestselling books to handcrafted whiskey, the discussion explores whether intuition is something you’re born with or something you build through reps, feedback, and real-world exposure. Hosted by Josh Pies, this episode dives into how audience understanding, gut instinct, and iteration shape every successful brand.

Key Topics

✅ Can intuition be learned or trained?

✅ The role of feedback loops in business growth

✅ Creative leadership in publishing and distilling

🎙 Guests:

 ...