Inside the Room: Russ, Steven & Matt on the New Rules of Marketing Recorded live at the Phocuswright summit, this episode brings you into the front row of an unfiltered conversation between Matt Butler (CEO, Bonsai ) and industry leaders Russ Hannig (former Gabb and Space SX) and Steven Thomas (Camping World), as they break down the future of marketing measurement, the rise of first-party data, and why truthful, causal-driven analytics are becoming the new competitive edge. In this 30-minute session, they dig into: Why traditional marketing measurement frameworks are failing The disconnect between P&L reality and marketing dashboards How leaders should rethink ROI, incrementality, and media allocation What actually drives business growth—not just campaign-level wins The shift from intuition-led decisions to evidence-based marketing How fi ...