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The Purpose Effect

The Purpose Effect

by BMT

Season 2

Does Data Always Tell the Truth?

We’re surrounded by data, dashboards and evidence-based decisions, but what happens when the data tells the wrong story? Correlation can look a lot like causation, and the numbers we measure aren’t always the ones that matter most. Del is joined by Michael Barry, Global Lead for TUFLOW, to explore how data shapes our understanding of complex systems. From environmental modelling and climate science, to community knowledge and stakeholder trust, this conversation unpacks how asking why something is happening can be just as important as knowing what the data says.

What Do You Wear To Work?

What we wear to work might seem like a simple daily choice, but it carries far more weight than we realise. In this episode, Laura Blake and Del Redvers are joined by Becky Stanley and Catriona Gilmour to explore the hidden signals behind workplace clothing - how it shapes first impressions, confidence, and professional identity.

The Cost of a Click: What Are We Really Buying?

In the moment, the “right” choice often looks like the quickest, cheapest, easiest option, and yet the consequences can be anything but simple. Good decisions don’t just optimise for cost and speed; they balance risk, compliance, reputation, and the values we want to stand behind as a business. Del and Laura are joined by BMT’s regional Commercial Directors - Yaz Majrouh and Chris Tokarchuk – to dig into where the non‑negotiables sit, what trade-offs are unavoidable, and how organisations can make it easier for people to do the right thing when time is short and the pressure is on.

Should Businesses Give to Charity at All?

Should businesses give to charity? It sounds like a simple, values-led decision - but whose values, and how do you decide what’s fair, meaningful, and aligned with your purpose? In this episode, Del and Laura explore how different perspectives shape decisions around fairness, priorities and social responsibility, and what it takes to balance those views while giving people a genuine voice.

Who Gets the Extra Biscuit?

You’ve got a bonus pot to share. Sounds straightforward enough - until you have to decide what “fair” really means. Should everyone get the same? Should contribution matter more? And is fairness about the outcome, or the process behind it? Del and Laura are joined by Gudrun Neumann, our Global People Director, to explore how simple questions about sharing can open up much bigger conversations about trust, transparency and reward.

Season 1

Reflections With Our CEO

In this final episode of the season, Del and Laura are joined by CEO Sarah Kenny for a wide-ranging and candid conversation about leadership, sustainability, and the future of responsible business. Together, they explore why climate change sits at the heart of today’s most complex global challenges, and why addressing it is fundamental to solving issues like resource scarcity, migration, and conflict. Sarah shares her perspective on the responsibility of businesses - not just to deliver technical solutions, but to act with integrity and build trust with customers, employees, and communities.

Should BMT’s View of the World Be a Reflection of Our Employees’ Opinions?

As the world becomes more complex - from geopolitical shifts to technological disruption - the perspectives within BMT are evolving too. In this episode, we are joined by members of the Employee Engagement Group to explore how a growing range of views across our business is influencing our collective worldview. Together with Mick Dewhirst, Mike McDoran, Mark Keyworth, and Adam Jones, we reflect on what it means to stay aligned and purposeful in a changing world.

Leading or Following Our Customers?

In this episode, we are joined by Monty Long, Regional Future Business Director at BMT. Together, we unpack the delicate balance between delivering what customers ask for and pushing for the change they may not yet realise they need. If you’re curious about navigating the grey area between client expectations and future-focused action, and how companies like BMT build lasting trust and value, this conversation is for you. Tune in for a candid exploration of customer service, value creation, and the leadership required to drive purposeful change in today’s complex world.

What Are the Hidden Ethical Challenges of AI?

In a follow up to our last episode, we unpack the ethical challenges behind the rapid rise of digital technology. Guest Simon Willmore, Digital Transformation Director at BMT, joins us again to explore the deeper issues of AI bias, inequality in access to clean energy for data centres, and how terms like “the cloud” can oversimplify complex systems. From job disruption and algorithmic bias to the underrepresentation of the Global South and risks in facial recognition, we ask: who benefits, who’s left behind, and how can organisations like BMT use technology responsibly to drive positive change?

Getting to Grips With the Environmental Cost of AI

In part one of this two-part series, we talk with Simon Willmore, Digital Transformation Director at BMT, about what AI and cloud storage are and the environmental footprint they leave behind. As these technologies become more central to how we live and work, we dig into the rising energy demands, the complexity behind the data, and the many unknowns still ahead. This episode lifts the lid on the less visible side of digital progress and what it means for organisations like BMT as we aim to deliver greater social and environmental impact.

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