Amy Peterson had the idea for Rebel Nell while hearing story after story from the women in a shelter near the Lion’s stadium.

Rebel Nell has been helping women transition out of shelter living, as a self-sustaining social enterprise that sells jewelry and corporate experiences to companies like Ally Bank and the Atlanta Braves.

It hasn’t been easy for Amy: her non profit has survived a year when it nearly collapsed under the weight of crises it wasn't built to carry.

We covered a lot in this episode:

→ Why Amy spent two years convincing herself she didn't need to make the leap

→ The 2016 crisis that almost folded Rebel Nell

→ How the triple bottom line model actually works (and why it's so hard)

→ What she looks for in a hire that she learned from restaurant workers

→ The comparison culture trap