In this episode, we sit down with Michael “Mike” Everette, a 30-plus-year veteran of the outdoor recreation industry and territory account manager for JBI.BIKE (J&B Importers, Inc.).

Mike brings a wealth of experience in retail sales, management, and manufacturer representation across the Southeast and Midwest, having worked with top brands like K2, Yakima, Osprey, and Smartwool. Today, he represents JBI.BIKE, serving over 110 bicycle shops across Indiana and Kentucky from his home base in Louisville.

We dive into Mike’s decade-plus journey in the cycling industry and explore how JBI.BIKE has supported local bike shops since ...