In this episode of Beyond StArtups, Aurelie is joined by Alex Bond, Startup Coordinator at the University of East London and Co-Founder and Non-Executive Director of FreshCheck, a company making food contamination visible through software-backed colour-change tools equipped with a Hygiene Verification System.

Alex takes us back to his time at Imperial College London, where the ideation phase of FreshCheck began, and reflects on how the business adapted to the evolving needs of its customers as it grew across multiple sites. He also explores the importance of defining a strong work culture through shared pillars and values, and the challenge of balancing the needs of yourself, your team and your customers.

Drawing on these experiences, Alex discusses how his entrepreneurial journey now informs his approach to mentorship throug ...