These ACHR News articles explore various aspects of the HVAC industry, focusing on homeowner behaviour and contractor strategies. One study reveals that online reviews heavily influence contractor selection, with Google being the primary platform. Another examines homeowner tendencies regarding obtaining multiple quotes, highlighting the importance of trust and transparent pricing. A third article investigates the tipping point for homeowners to opt for HVAC replacement over repair, emphasizing the role of customer education. Finally, the pieces discuss how homeowners choose contractors, the growing significance of word-of-mouth marketing, and the crucial need for contractors to prioritize effective communication and customer relationships.