Why do some people land national press coverage again and again while others struggle to get noticed?

In this episode of Beyond the Bio, Sophie is joined by journalist turned PR expert Carol Driver to explore what it truly takes to stand out in today’s crowded media landscape.

With nearly 30 years of experience as a journalist and editor, Carol knows exactly what makes a story impossible to ignore. Now running her own successful PR business, she helps clients secure consistent coverage in major publications including Forbes, The Times, The Telegraph, Daily Mail and appearances on TV shows like This Morning.

But this conversation goes far beyond media coverage.

Sophie and Carol discuss visibility, confidence, personal branding and why so many brilliant business owners stay hidden. Carol shares what journalists are looking f ...