This week on Beyond the Bio, I'm joined by Katy Eatenton, mortgage and protection specialist and personal branding pioneer in one of the most traditionally conservative corners of financial services.

Katy has spent over 20 years in the industry and has built a reputation not just for her expertise, but for her ability to make protection and insurance genuinely compelling. Where others see a dull subject, Katy sees an opportunity to educate, connect and transform how people think about financial security.

Before becoming known for her bold approach to visibility, Katy navigated an industry that rarely encouraged standing out. She found her voice through social media, consistent content and a willingness to challenge the stereotype that finance must be forgettable.

In this episode we explore what it really takes to build a persona ...