Join the conversation as Steve Alexander, Head of Growth at Anagram, sits down with Zach Weaver and Jill Kielas of Tom Davies to unpack the art and science of curating a successful optical. With more than three decades of combined experience in the optical industry, Zach and Jill share how practices can elevate both revenue and patient satisfaction by taking a data-driven approach to frame buying. They discuss how understanding demographics, balancing aesthetics with performance, and involving the whole team in decision-making can turn your frame board into a true business driver. From merchandising strategies and color trends to managing inventory and identifying niche opportunities, this episode is packed with practical advice for any OD or optician looking to optimize their optical assortment. Whether you’re refining an existing selection or b ...