In this episode of Believers in Business, Brian Adamson highlights one of the biggest mistakes entrepreneurs make: hiding behind a logo and business name instead of building a personal brand. He explains how people buy from those they know, like, and trust, and that starts with you, not just your company’s brand colors or fancy name.

Brian draws examples from major influencers and businesses to illustrate why your personal story, values, and authenticity drive sales more effectively than any corporate façade. For believers, Matthew 6:33 comes into play: “Seek first the kingdom…” means putting impact over income, trusting that as you serve, your revenue will follow.

Key Topics Covered

• Why a personal brand outperforms a business-only identity
• How authenticity and transparency build t ...