Ever been to a festival or event and been completely wowed by a brand experience? That seamless, effortlessly enjoyable interaction? It's much harder to pull off than it looks, requiring a thrilling blend of cutting-edge technology, precise fabrication, and flawless execution—all while keeping on budget and hitting an un-movable deadline. Because in live events, when it's showtime, it's showtime.

From running technical production for massive event and festival activations to co-founding Super Great Fantastic with his wife, Isabella Rodriguez, Juan Alsina has developed a superpower for staying laser-focused under insane pressure and delivering mind-blowing experiences. In this episode, we dive into Juan’s definitive "it" moments, including the epic worlds he brought to life for Reddit Cannes ...