How to Choose Promotional Product...
How to Choose Promotional Products People Actually Want to Keep

Behind The Brand by Moxie Creative

Episode notes

Check out Betsy's work: https://www.onbrandpromo.com/

Takeaways

  • Promotional products work best when they're chosen around your specific audience and budget, not picked at random off a catalog.
  • Custom branding rarely costs significantly more than a stock item. The real investment is time, so plan ahead.
  • Always ask for a sample before committing to an order. A vendor who won't send one is telling you something.
  • Betsy built On Brand Promo entirely through referrals and community relationships, without ever paying for advertising.
  • Buyers are shifting toward fewer, higher-quality promotional items instead of ordering cheap products in bulk.
  • Speaking up when something goes wrong gives a good vendor the chance to f ... 
Read more
Keywords
MarketingCreative MarketingMarketing AdviceHow to Be a Better marketerBrandingBranding AdviceMaking the most of your marketing budgetbrand buildingbrand storytellingauthentic branding