In this episode of Behind the Brand, the Moxie team delves into the fast-evolving world of social media marketing, focusing on strategies tailored for small businesses. They explore effective content trends, the importance of making emotional connections with audiences, and leveraging both user and employee-generated content. Taylor is joined by Gen Zers Isabella and Mackie, the conversation covers generational differences in social media engagement and actionable advice for businesses to improve their online presence. They emphasize authenticity, emotional resonance, and consistent, intentional posting as keys to successful social media marketing.

00:00 Introduction: The Ever-Changing World of Social Media

01:23 Understanding Content Engagement Across Generations

02:57 The Power of Authentic and Raw Content

04:04 Trends a ...