In this episode, the Moxie crew discusses the critical role of social media in modern business marketing. They explore why businesses should engage on social media, the importance of having a well-defined strategy, and the comprehensive process of social media management. The conversation highlights the need for businesses to understand their audience, create engaging content, and actively manage their social media presence to foster community and drive growth. In this conversation, the speakers delve into the intricacies of social media management, focusing on content performance analysis, the importance of soft selling, the role of visual storytelling, and the considerations for outsourcing social media efforts. They emphasize the need for businesses to understand their audience and create engaging content that resonates rather than solely focu ...