What happens when sleep is reimagined as a personalized, data-driven foundation for human performance rather than just hours spent in bed?

In this episode of Becoming Limitless, Alexandra Zatarain, co-founder and VP of Brand and Marketing at Eight Sleep, joins Dr. Elie to explore how technology, physiology, and environmental control are transforming the way we recover.

Alexandra shares the origin story behind Eight Sleep, born from her co-founder Mateo Franceschetti’s struggle with restless leg syndrome and a desire to optimize his own sleep. What began as a personal mission evolved into a company focused on enhancing recovery through precise temperature regulation and biometric data.

The conversation dives into regional sleep patterns in the Middle East, including late bedtimes and the cultural rhythms of Ramadan, and how these ...