Jasmine Chau spent 15 years in finance managing high-net-worth clients, then crossed into luxury and never left. Today she's CMO of Italian Atelier Asia-Pacific, opened six offices across Asia, works on branded hotel and residence concepts with The One Atelier, and runs an agency whose entire marketing strategy is having no marketing strategy: curated rooms, studied guest lists, and dinners where contracts get signed at the table. In this episode, Jasmine and Alexander get into how you actually sell to people who can buy anything, why standard marketing converts near zero with the ultra-rich, and what European luxury brands keep getting wrong about Asia. What's covered: The dinner playbook: how three contracts got signed at one sponsored table The award ceremony her team hosted inside a UNESCO cave, and why boardroom events are dead New rich v ...