If you’re a solo esthetician who dreads content, this one’s for you. We sit down with Christian Ochoa (Digital Content Manager, Tuel Skincare & Berodin Wax) and Chrissy Roberts (Community Manager, Tuel & Berodin) to break down what actually moves the needle on Instagram, without a content team.

We cover where to start (pick one platform), how to post when you “hate being on camera,” simple formats that convert (BTS, progress pics, voiceovers, carousels), and why engaging like a human beats chasing every trend.

We also talk comfort zones, imposter syndrome, and the mantra: done is better than perfect. This is Part 1—Part 2 drops in two weeks.

What we cover:

• The one-platform rule (and how to repurpose later)
• Non-face content ideas: hands-only demos, client progress, voiceovers
• Engagement that a ...