Clean beauty isn’t just a trend, it’s a $39 billion industry in the making. But what does it actually mean? In this episode, we’re breaking it down in a way that makes sense for beauty pros.

We talk about:

• The different ways clients define “clean”
• Why your values matter when choosing brands
• What to look for in product lines (cruelty-free, recyclable, ethically sourced, etc.)
• Easy ways to make your treatment room more sustainable
• How to talk about clean beauty without being preachy

Whether you’re all-in on sustainability or just want to take the first step, this episode will help you understand what matters to your clients and how to show them you care.

Got questions or topic ideas? Tell us: