This issue of the newsletter explores a tension that many business owners quietly wrestle with:

Does trying something outside your comfort zone make you inauthentic…

or is that actually part of being yourself?

After years of resisting formats like podcasting, I’m finally launching one

but not in the way I thought I “should.”

In this episode, I unpack:

• Why my first attempt at podcasting failed before it even started
• The difference between stretching (growth) and forcing (self-betrayal)
• How following “proven” strategies can kill your business
• Why authenticity isn’t about avoiding discomfort
• How to rethink strategies so they actually fit your personality, energy, & stage of business