Episode notes
Competitive intelligence pro, win-loss evangelist, and proud Minnesotan Jennifer Roberts is Clara's guest on today's episode of Back Office to Boardroom. Jennifer has honed her compete skills for major brands like Expedia, Thomson Reuters and now ServiceTitan. Through win-loss interviews and working in concert with her key stakeholders, Jennifer has learned a ton about how to build and run a successful compete program. And today, she shares a few of the tricks she has up her sleeve.
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Keywords
competitive intelligencecompetitive enablementsales enablement