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Pressing Matters with Avi Krawitz

Pressing Matters with Avi Krawitz

by Avi Krawitz

Business Business News

Diamond Debates: Can Branding Preserve Diamond Value?

In this episode of Diamond Debates, Avi Krawitz is joined by J.R. Dunn Jewelers President Sean Dunn to examine whether branding can counter an increasingly commoditized diamond market. The discussion explores why diamond branding has historically struggled, the relationship between category marketing and individual brand building, the growing importance of storytelling, origin and provenance, and how retailers can differentiate natural diamonds beyond the 4Cs. Drawing on Dunn's experience developing Botswana-sourced jewelry collections and traceable natural diamond programs, The conversation argues that preserving the value of natural diamonds increasingly depends on creating meaningful emotional connections through design, authenticity, and compelling human stories. Suggested Timestamps 00:00 Introduction 02:10 Why branding diamonds has always been difficult 07:15 Did grading reports unintentionally commoditize diamonds? 10:00 Why branding jewelry is easier than branding diamonds 14:15 Building a brand around Botswana origin and traceability 20:15 Do consumers really care where their diamonds come from? 27:30 How independent jewelers can build their own brands 34:35 Why selling "value" isn't the best natural diamond strategy 40:20 Category marketing vs. retailer branding: Finding the balance 47:00 De Beers, Origin, and the future of natural diamond storytelling

Diamond Debates: Lab-Grown Diamonds at an Inflection Point

Avi is joined by Tom Chatham, chairman of Chatham Inc., to debate the current state and future prospects of the lab-grown diamond market. The discussion explores shifting market dynamics, technological advances in synthetic diamond production, industry challenges and marketing strategies, high-tech applications and niche markets, and efforts to establish a lab-grown industry body to advocate on the sector’s behalf. Diamond Debates is supported by Sarine Technologies.

Diamond Debates: Reenergizing the Natural Diamond Story

This debate explores the current state of category marketing in the natural diamond industry, focusing on strategies, metrics for success, and future campaigns like Desert Diamonds. Avi is joined by Sally Morrisoin, natural diamonds market lead at De Beers, to discuss how emotional storytelling and long-term planning are key to revitalizing consumer interest and demand. Diamond Debates is supported by Sarine Technologies. Learn more about Desert Diamonds: www.adiamondisforever.com

Diamond Debates: Is the Diamond Industry Overregulated?

From the Kimberley Process to sanctions compliance, traceability rules, AML requirements and ESG reporting, the diamond trade operates under layers of oversight that few luxury sectors face. Supporters argue regulation protects consumer trust and shields the industry from reputational risk, while critics say it adds cost, slows trade, and disproportionately burdens smaller players without solving core structural problems. In this discussion, Avi and Feriel Zerouki, president of World Diamond Council (WDC), explore whether these rules are strengthening the industry’s long-term credibility or gradually squeezing its competitiveness in an already fragile market. Diamond Debates is supported by Sarine Technologies.

Diamond Debates: De Beers Cannot Thrive as Both Miner and Luxury Brand

In this discussion, Avi and diamond analyst Paul Zemniski delve into the future of De Beers and the diamond industry as a whole. They discuss the implications of Anglo-American's divestment from De Beers, the challenges posed by lab-grown diamonds, and the need for a rebranding of the natural diamond market. The conversation also touches on the importance of inventory in retail and the evolving consumer preferences in the diamond sector. Diamond Debates is supported by Sarine Technologies.

Diamond Debates: Adapt or Die - The Diamond Industry Must Pivot to Value

In this episode of Diamond Debates, Avi is joined by Wes Tucker, CEO of Tracr, to unpack the proposition that the diamond industry must adapt to or risk decline by pivoting decisively toward value. The wide-ranging discussion explores structural shifts reshaping the market, from oversupply, mine economics, and geopolitical pressure, to changing consumer spending habits, the rise of lab-grown diamonds, and the growing importance of branding, design, storytelling, and traceability. Wes and Avi argue that broad, one-size-fits-all category marketing is losing effectiveness, and that future growth depends on clearer differentiation, higher-value product strategies, and more personalized retail experiences that reconnect diamonds with aspiration, rarity, and long-term emotional meaning. The conversation ultimately frames as a coordinated effort to rethink how value is created, communicated, and captured across the entire diamond pipeline. Diamond Debates is supported by Sarine Technologies.

Diamond Debates: The Diamond Industry Will Shrink to Survive

In this engaging debate, Avi is joined by David Block, CEO of Sarine Technologies, to examine where the diamond industry stands and where it is headed. They unpack the contraction of the natural diamond market, the rise of lab-grown alternatives, and the growing responsibility of retailers to actively stimulate demand. The discussion moves through manufacturing realities, the shift from volume to value, and the industry’s renewed emphasis on profitability over scale. The conversation closes on a measured but confident view that natural diamonds can reestablish equilibrium as the foundation for sustainable growth. Diamond Debates is supported by Sarine Technologies.

Diamond Debates: 2026, A Year of Recovery or Continued Pressure?

2026 could prove pivotal for the diamond industry. In this episode of Diamond Debates, Avi is joined by Rob Bates, news editor of JCK Online and author, to examine the market scenarios taking shape. They assess how major players such as De Beers and Alrosa may influence direction, the evolving impact of lab-grown diamonds, mounting retail challenges, shifting marketing strategies, while also weighing consumer behavior and investment dynamics. The discussion underscores why stability and disciplined inventory management are becoming critical in an increasingly volatile market. Diamond Debates is supported by Sarine Technologies.

Five Forces That Shaped the Diamond Market in 2025

2025 was a critical year for the diamond industry, shaped by five developments that placed sustained pressure across the market. In this video, Avi Krawitz breaks down how shifts at De Beers, the continued rise of synthetics, evolving approaches to traceability, aggressive US trade policy, and mounting strain across the diamond pipeline combined to redefine the industry’s trajectory. From geopolitical tensions and tariffs to retail behavior and value erosion in the midstream and mining sectors, the analysis connects the dots behind a third consecutive year of contraction and explains where the real battle for diamonds is being fought.

Diamond Debates: Dealers Are Losing Their Relevance

In this conversation, Avi and Didier Backaert, director at Bonas Group, discuss the evolving role of diamond dealers in the rough diamond market, the impact of tender houses, and the significance of financing in the industry. They explore how the landscape has changed over the years, the efficiency of the market, and the relevance of traditional dealers amidst new trading mechanisms. The discussion also touches on production levels and the future of the diamond industry. Takeaways Diamond dealers remain relevant but their roles have changed. Tender houses are increasingly important in distribution. The diamond market has become more efficient over time. Financing has become a key role for modern dealers. Production levels in the diamond industry are declining. Dealers are reinventing themselves to stay relevant. The industry has learned to operate more healthily post-crisis. Contract sales and auction mechanisms are both valuable. Trading centers like Antwerp and Dubai play crucial roles. The future of diamond dealers is uncertain but worth monitoring. Chapters 00:00 - Introduction to the Diamond Debate 01:30 - The Relevance of Diamond Dealers 05:10 - The Role of Tender Houses 10:17 - Financing in the Diamond Industry 11:54 - Changes in Trading Dynamics 14:35 - Trading Centers and Their Influence 19:02 - Contract Sales vs. Auction Mechanisms 24:31 - Production Levels and Market Efficiency 27:44 - The Evolving Role of Dealers

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