A vehicle’s price tag is no longer just about metal, labor, and demand. It is now shaped by trade rules, content requirements, discontinued models, battery uncertainty, and software-controlled mechanical systems.

Today’s episode breaks down the proposed 82% USMCA regional-content requirement, GM’s 4.2% volume decline, a 33% drop in new EV sales, the used EV market’s 29% jump, and Ford and Lincoln’s 741,000-vehicle rollaway recall.

Today's Key Headlines

~Proposed USMCA rules could raise regional vehicle content requirements to 82%

~GM U.S. volume falls 4.2% while Cadillac drops 19.2%

~GM electric vehicle sales plunge 33% and the electric Silverado falls 25.9%

~Used EV sales rise 29% to 128,000 units with average pricing around $37,000

~Ford and Lincoln recall over 741,000 vehicles for rollaway risk tie ...