The auto industry wants a frictionless high-tech future, but the showroom floor keeps exposing the weak spots: overbuilt EV plans, disconnected dealer software, and AI bots making promises humans have to clean up.

Today’s episode breaks down Lucid’s 18% workforce cut, Ferrari’s 1,035-horsepower electric Luce, Ford’s $30,000 electric pickup target, dealer CRM silos creating no-shows, and BMW Toronto honoring a chatbot’s $27,162.79 trade-in offer after the real store offer came in $7,000 lower.

Today's Key Headlines

~Lucid cuts 18% of its U.S. workforce and eliminates its chief operating officer role

~Lucid targets $158 million in annualized savings while taking a $32 million cash charge

~Ferrari’s electric Luce targets 1,035 horsepower and a roughly $640,000 starting price

~BMW Toronto honors a chatbot’s $27, ...