Buying the average new vehicle now takes 34.9 weeks of median income, even as incentives rise and prices start to cool. That pressure is forcing automakers to redesign the car itself around survival pricing.

Today’s episode breaks down Ford’s $30,000 electric pickup plan, a wiring harness cut by more than 4,000 feet, Chevrolet’s 535-horsepower V8 revival, used EV prices rising 13.7%, and Toyota’s software-based inspection strategy for more than 270,000 twin-turbo V6 engines.

Today's Key Headlines

~Cox Automotive says the average new vehicle takes 34.9 weeks of median income to buy

~Average transaction prices hover around $49,220 while auto loan rates sit at 9.53%

~Used EV prices rise 13.7% as gas stays above $4 per gallon

~Ford targets a $30,000 electric pickup with over 4,000 feet less wiring than the Musta ...