Buyers are hunting older vehicles and used EVs to escape high ownership costs, while automakers are still chasing halo margins with extreme performance trucks.

Today’s episode breaks down the widening gap between consumer pragmatism and OEM fantasy, from Ram’s 777-horsepower Rumble Bee strategy to Toyota’s quarter-million-vehicle engine recall, Gee Automotive’s collision-center playbook, and the quiet cost of slow dealer marketing decisions.

Today's Key Headlines

~Used EVs and older vehicles outperform as buyers retreat to affordability

~Ram’s Rumble Bee lineup targets a 777-horsepower, 170-mph halo truck

~Stellantis is chasing high-margin performance after a €22.3 billion net loss

~Toyota expands its 3.4-liter twin-turbo V6 recall to more than 250,000 vehicles

~Gee Automotive invests $4.5 million to  ...